01
We need technical direction
Before a pitch, at kick-off or halfway through: I help you choose the platform, estimate the build and answer the questions your client asks. I join the call when it helps.
About
Agencies call me when their client needs a website.
I'm Frederico Leonardo, a senior web developer and technical partner, with over 25 years building for the web, working independently since 2012. Most people call me Fred.
Who I am
Who you'll be working with.
My name is Frederico Leonardo, and GOMO Digital is my private practice. I've been building for the web for 25 years, independently since 2012. Most of my work comes through design, branding and marketing agencies: they need technical direction, they have designs that need building, or a client's site is in trouble. I work white-label or alongside them, and with in-house marketing teams that don't have a developer.
What I'm good at is looking at a problem and finding what's really behind it. Then I choose the right tools and build it properly. What I care about most is the system behind a site: the content model, the components, the logic of a site with thousands of items and several languages. You work directly with me, so the person you talk to is the person who does the work. When a project needs another specialist, I bring in people I trust.
Five rules
What working with me looks like.
01
I ask why before I suggest how.
02
You talk to the person doing the work.
03
The stack follows the problem.
04
Everything is handed over and documented.
05
I stay if you want me to. Some clients have worked with me for more than ten years.
How I learned
I learned by doing.
Hand-coded HTML, CSS from forums, JavaScript from StackOverflow. That still shapes how I work: fewer unnecessary abstractions, platform choices made on purpose, and a clear sense of what will hold up after launch.
1998
First website, hand-coded HTML
2000
Leading a web team at 22
2006
Co-founded Flint Design, my first agency
2012
Started GOMO Digital, my own practice
2020
Webflow and Craft CMS specialization
2024
AI-accelerated workflows and development
- Languages
- English, Portuguese
- Based in
- Lisbon, same time zone as London
Who I work with
Agencies, and the clients behind their projects.
I work with design, branding and marketing agencies, and with the clients behind their projects: tourism boards, foundations, research centres, academies, cultural institutions and companies whose website has outgrown its tool. Most new work comes from the UK and the rest of Europe, and I've worked with Portuguese agencies and institutions for years.
What do you need?
02
We have the designs
Under your agency's name or alongside your team. I build what you designed, without improvising on it, and set up a CMS the people who publish can actually run.
03
A client's site is in trouble
The developer disappeared, the site is slow or broken, or nobody can update it. I find out what's wrong and tell you what it takes to fix it, with a review first when the cause isn't clear.
04
We need someone who stays
Updates, small features and someone who answers when something breaks. A monthly retainer for the sites you look after.
Next step
Working on something for a client?
A pitch, designs to build or a site in trouble. Send the context and I'll reply, usually within one working day, with a few questions.
Schedule a free 30-minute call